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Introducing Flavour Trails: A Tasty New Way to Explore Penticton

Penticton just got even more flavourful — and we’re here for it!

Introducing Flavour Trails, a brand-new interactive experience that brings together the best of Penticton’s vibrant food scene, famous craft beverages, and unforgettable local adventures. Whether you’re raising a glass in a vineyard, nibbling your way through downtown, or fueling up with fresh bites at a local café, Flavour Trails are your ticket to tasting and experiencing the very best of Penticton — and earning rewards while you’re at it!

So, What Are Flavour Trails?

Flavour Trails are curated, self-guided itineraries that help you discover a delicious slice of Penticton life, while discovering local gems and can’t miss expereinces along the way. From world-class wineries and family-owned breweries to gourmet food stops, art galleries, beaches, gardens, and more!

The best part? The Flavour Trail Passes are totally free and designed to be explored at your own pace. Just sign up online, check in at participating businesses, and collect points as you explore. Rack up 700 points and you’ll unlock a $10 Encore Coupon to put toward another visit to your favourite stop on the trail!

Choose Your Trail (or Try Them All!)

Each Flavour Trail offers a unique Penticton experience – perfect for every type of explorer:

1) Bench & Back🍷

Make your way through the iconic Naramata Bench and the surrounding area, stopping at scenic wineries and charming cideries along the way. Enjoy farm to table dining and wine paired bites. Stretch your legs between stops with short and picturesque nature walks along the way. Expect bold reds, crisp whites, fresh air, and picture perfect views.

Stops Included on this Trail:

2) Artful Bites 🎨

Take a walk on the creative side! This trail pairs downtown art galleries and cultural spaces with mouth-watering breakfast and sweet treats in between. Although this itinerary is totally walkable – we highly suggest getting around by Sparrow Scooter for an extra dose of fun!

Stops Included on this Trail:

3) Lakeside Adventures & Brews 🍺

Sip your way through Canada’s Craft Beer Capital! This adventure starts and finishes on the lake with craft brewery stops in between! Tour Canada’s largest surviving sternwheeler, try your hand at kayaking, and recharge with some of the best brews and bites around.

Stops Included on this Trail:

4) Relax & Refresh 🧘

Need to recharge? Follow this wellness-inspired trail and discover health-focused eateries, self-care experiences, and peaceful places to breathe, stretch, and reset.

Stops Included on this Trail:

TIP: These trails will change seasonally, so keep an eye out for new and tasty adventures every season!

How to Join the Flavour-Filled Fun

Getting started is as easy as bite, sip, repeat:

  1. Sign up for your free digital Flavour Trail Pass at VisitPenticton.com/flavour-trail-passes
  2. Check in at participating locations on your chosen trail to start collecting points
  3. Complete a Trail (600 points) and redeem a $10 Encore Coupon — available for pickup at the Penticton Visitor Centre.
  4. Redeem this coupon at any participating business on that Flavour Trail.*
    *Some conditions apply. Full details available in store.

Sip. Savour. Satisty.

Flavour Trails are more than just a fun way to snack and sip your way around town — they’re a celebration of community, craftsmanship, and connection. Every stop on the trail represents a local business pouring heart and soul into what they do. By following the trails, you’re not just treating your taste buds – you’re supporting farmers, chefs, winemakers, brewers, artists, and entrepreneurs who make Penticton the vibrant destination it is!

Ready to dig in?

Start planning your flavour-packed adventure, and let your cravings lead the way!

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