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BC VQA Wine Info Centre exterior
BC VQA Wine Info Centre interior
BC VQA Wine Info Centre coolers
BC VQA Wine Info Centre team
BC VQA Wine Info Centre gift baskets
BC VQA Wine Info Centre pottery
BC VQA Wine Info Centre sales display home goods
BC VQA Wine Info Centre charcuterie and cutting boards
BC VQA Wine Info Centre local art
BC VQA Wine Info Centre


BC VQA Wine Information Centre

  • 101-553 Vees Drive, Penticton
  • Phone

Our ONLINE STORE is now open.

You can also visit us daily from 9am – 5pm or phone or email your order and pick it up curb-side.

First and foremost, we sell and promote BC VQA wines. Our knowledgeable staff are key in earning us a reputation as an information gateway to British Columbia wines. We’re the first place visitors come for guidance when in BC wine country, the neighbourhood wine & gift shop for those seeking a good bottle or unique gift for a special occasion, and we offer the largest selection of BC VQA wines in the region.

What sets us apart from other wine retailers is our ownership model. As the store is owned by a non-profit society, all retail profit (above operating costs) is returned to the community through wine industry related charitable donations and scholarships to viticulture programs at Okanagan College. In 2014, the Society donated $300,000 to the Centre of Excellence for construction of a new Wine Sensory Lab that has become an educational hub for the college’s Food, Wine, and Tourism Program.

Bridal/Gift Registry

BC VQA Wine Club



The BC Wine Information Centre is a wine store with a difference. We love BC wine because it is our home. Our staff have years of intimate wine knowledge that can only come from living in wine country. We commute past vineyards daily and have casual conversations with winemakers weekly when they deliver their wines or shop in our store.

We stock over 900 wines from more than 150 BC wineries. All wine that we sell is certified BC VQA, which means that the grapes for the wines are grown in official Designated Viticulture Areas and administered by the BC Wine Authority. Legally specified regions and sub-regions (such as Okanagan Valley or Golden Mile Bench) can only be used on BC VQA Wine. This is currently the only way of guaranteeing the specific origin of wine in BC.

Our wine fridge is stocked with ready-chilled bottles of white, rosé, and sparkling wine and The Icon Room features only the most exclusive wines produced in BC. In addition, we have a wide variety of wine accessories, local gourmet food products, gift items, and books about food and wine. We can produce custom gift-baskets or select from ready-made baskets that are always on display. You can join our Wine Club and receive regular shipments of the wines that caught our attention. We can also arrange worry-free shipping of your wine collection home from your touring experiences in the Okanagan.

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