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This section includes information, tools and resources that can help further your business. From marketing and sales opportunities, to development workbooks and materials, we have put together a comprehensive section that will continue to grow and develop. 

Please check back often!

TRUE Penticton – Tourism Tradeshow

Tuesday, June 6th – 2pm – 6pm
Penticton Trade & Convention Centre

Now in its third year, this lively industry-insider event is your opportunity to stand in the spotlight and tell hundreds of local tourism professionals and the community about the new and exciting things that are happening within your business this season.

Get some valuable face time with the people that are the go-to source for the best spots to stay, eat, shop, play and more!   Make sure that your business stays top of mind!

Acting on exhibitor feedback from 2016 we have decided to open this year’s event to the general public.  We want to get local people Thinking about all of the Remarkable, Unique Experiences that Penticton has to offer. This is your chance to build up a buzz about your business and boost your bookings with locals and their friends and families for the 2017 season.

Tips for Event Success:

  • Have something to offer visitors to your booth, whether that is a sample of food or drink or a giveaway – goodies are always a big hit.
  • Promote your booth on Social Media – let your followers know you’ll be at the event and that they can come and meet you in person.
  • Encourage visitors to earn a stamp by engaging them in conversations about your business.
  • Have plenty of marketing materials (brochures, business cards, flyers) that visitors can take away with them to ensure that you remain top of mind.

Cost for a 10′ x 10′ booth space:

  • Members $50.00 (plus tax)
  • Non-members $75.00 (plus tax)

If you would like to reserve your space at TRUE Penticton, please fill in and return the Booking Form or contact our office directly.

Marsha Morrish , Visitor Services & Sales Manager: 250-276-2169

Tourism Penticton Marketing Services

We’re introducing a completely integrated way to connect with your customers: through Tourism Penticton. Get the most out of your advertising dollar by reaching the audiences that apply to your business, and at the same time invest in Tourism Penticton’s ability to reach a wider audience and bring even more visitors to Penticton! 

Contact Marsha Morrish if you are interested in any of these marketing opportunities by emailing or calling her at 250-276-2169.

Stakeholder Training 

WorldHost Training | Customer Service Fundamentals Workshop

Visitor Service Manager Marsha Morrish will be providing WorldHost Training to Tourism Penticton stakeholders and other businesses that are interested. The fundamentals workshop is a
one-day course teaching front-line employees the skills and techniques needed for world-class service professionalism. 

Available Dates: Please email  if you are interested in taking this course.

All training will take place at the Wine Country Visitor Centre:
553 Vees Drive, Penticton B.C.
2nd Floor Boardroom

Cost: (price includes your workbook)
$35 + GST for all Tourism Penticton Stakeholders* 
$100 + GST for all other attendees
*Any business who has purchased 2016 Marketing Services with Tourism Penticton (does not include Experience Guide Ads). If you would like, you can pay the fee in person but it must be done prior to the course date.

Additional Details:
Snacks and refreshments will be provided. Please make sure you bring a lunch during the day of the course. If you would like to book a private WorldHost Training for your staff, we do require a minimum of 12 people for the course. Please contact Marsha Morrish for more details and to schedule a training session. A full-day is required for the fundamentals workshop of WorldHost.  

For more information, please email or call (250) 276-2169.

Coffee Talks

Ensure that Tourism Penticton staff members are information about your business by scheduling a Coffee Talk session at the Visitor Information Centre. A Coffee Talk is a 20 minute informal presentation during which you tell us about your business, your products and/or any new services you offer. This is also a chance to meet our staff to learn how you can benefit from working with us. A Coffee Talk is a powerful way for you to start your new membership or, if you are an established member, update us about your business. For more information or to book you Coffee Talk with us, please contact

Additional Resources

BC Wine Server Free Online Course
Developed by Okanagan College, the BC Wine Institute and a host of friends and partners who feel as strongly about the industry as you do.  This self-paced course takes about 1 1/2 hours to complete and is intended to help you better understand the places and people that make BC wine special and unique, so you can share your knowledge and enthusiasm for BC wine with guests to BC wine country. Click here to take the free online course now!

Explorer Quotient
Are your potential clients spontaneous and fun-loving, or into structure and must-see attractions? Do they value luxury and shopping; or nature and authenticity? The answers to these questions can help your business find and keep your best customers—through Explorer Quotient® (or “EQ”). 

Destination BC and the Canadian Tourism Commission are pleased to announce that the tool is now available, free of charge, to every tourism organization in BC! The Explorer Quotient is a unique consumer segmentation system that will determine Explorer Types to give you a deep understanding of your customers—which is crucial for marketing and product development. 

What is your EQ type? You can take the EQ traveller quiz now to find out.

Resources from Destination British Columbia
The Tourism Business Essentials guides are free, practical resources for tourism operators to learn more about the tourism industry and about how to build their businesses. When reading these guides, we encourage you to think of each guide as a single ‘chapter’ within the much larger ‘book of tourism’ – and not just as stand-alone publications. Click on the links below to view the guides.