Ice Cube's "Straight into Canada" Tour at the SOEC

Event Dates:
  • Wed February 21, 2024 7:30 PM
  • Event Cost: $59.50, $79.50, $99.50, and $109.50*

Ice Cube, the iconic musician, actor, director, producer, civil rights leader, and CEO and co-founder of the BIG3 professional 3-on-3 basketball league, is set to bring his “Straight Into Canada” Tour to the South Okanagan Events Centre (SOEC) in Penticton on February 21, 2024. This highly-anticipated event promises to be an electrifying night of music, celebrating the legendary career of a multi-talented entertainment mogul.

Ice Cube’s journey through the entertainment industry has been nothing short of extraordinary. He penned some of the most memorable lyrics on N.W.A’s groundbreaking songs, including “Straight Outta Compton” and “F**k Tha Police.” Ice Cube’s impact was so significant that he left the group at the peak of its popularity to pursue one of the most successful careers in music history.

As a solo recording artist, Ice Cube has sold more than 10 million albums and remains one of rap’s most respected and influential artists. His contributions to the genre earned him a well-deserved induction into the Rock & Roll Hall of Fame in 2016.

Beyond music, Ice Cube is a lifelong civil rights activist and co-author of the Contract With Black America, demonstrating his dedication to making a positive impact on society. For his career in film, he was honored with a star on the Hollywood Walk of Fame in 2017 and has produced several successful film franchises, including FridayRide AlongBarbershop, and Are We There Yet? He also played a pivotal role in producing the critically acclaimed N.W.A biopic, Straight Outta Compton. Additionally, Ice Cube is an accomplished writer (Friday, The Players Club, The Janky Promoters) and director (The Players Club) known for his exceptional storytelling and cinematic contributions.

More recently, Ice Cube released his first solo album in 8 years, “Everythang’s Corrupt,” which marks his 10th solo album and 18th album overall. The album, released via Interscope Records in December 2018, continues Ice Cube’s legacy as one of the most politically outspoken rappers of all time, showcasing that the power of his voice and vision is stronger than ever.

Tickets for Ice Cube’s “Straight Into Canada” Tour at the SOEC in Penticton will go on sale this Friday, November 10, 2023 at 10:00AM PT. Tickets can be purchased online at or in person at the Valley First Box Office at the SOEC.