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the bumwrap
the bumwrap


The Bumwrap

  • 285 Main Street, Penticton
  • Phone

The Bumwrap has been an icon in the community of Penticton, BC since 1979. Originally opened as a brick & mortar store specializing in women’s swimwear & denim, it has seen it’s changes over the decades. With a plethora of quality big brand names like Maui Jim, Body Glove, Vans to boutique Canadian brand such as Gentle Fawn, Tofino Towel and Kuwalla Tee, there’s something for everyone! The Bumwrap is also recognized as Canada’s first retailer of the globally renowned Australian brand, Billabong!

In 2013, former pro snowboarder Donny Ellis, purchased the struggling business as it had to compete with local competition and the opening of several big box stores in the area. He and his team rebuilt The Bumwrap and brought a whole new youthful vibe and knowledge of fashion trends from their knowledge of brands from their global travels and adventure. With this change in direction, leadership and team core values, The Bumwrap has experienced huge success to this day, if through pandemic time, and continues to provide top quality swimwear, footwear, accessories, and so much more, for all ages and people.

With the launch of the webstore in 2018, The Bumwrap now has the ability to provide the same great quality products to their customers throughout Canada, the U.S.A. and abroad. The Bumwrap’s team core values are to uphold an inclusive environment, to always go above and beyond for our customer, offer top quality products, and strive to provide the best service possible to facilitate their needs. Remember #lifesbetterinpenticton when you visit The Bumwrap!

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