Ignite the Arts Festival 2022

Event Dates:
  • Fri March 25, 2022 12:00 AM
  • Sat March 26, 2022 12:00 AM
  • Sun March 27, 2022 12:00 AM
  • Mon March 28, 2022 12:00 AM
  • Tue March 29, 2022 12:00 AM
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The Ignite the Arts Festival will be a nine day celebration of art and culture kicking off on Friday, March 25, 2022 and running through to Sunday, April 3, 2022.

The festival will kick off on Friday March 25th with the unveiling of the Penticton Art Gallery’s Mini Mural project in partnership with Cannery Brewing, followed on the Saturday with artist’s talks, a parade and the gala opening of three community based art exhibitions at the Penticton Art Gallery. Sunday will feature a wide range of community Art projects and over the following week will offer workshops during the day and each evening will showcase the workshop instructors and/or each of our regional and community partners. The second weekend will offer a wide range of live performances, workshops and activities throughout the downtown core, taking advantage of existing indoor spaces featuring two full days of programming spread around town from noon until 10 pm, culminating at a single venue to end off each day from 10:00-1:00 am.

We are looking to create an ongoing shoulder season event to bring together, celebrate and support our arts and cultural organizations through a mixture of free and ticketed events designed for individuals and families of all ages. This event is a celebration of our regions incredible Arts and Cultural community designed to illustrate how arts and culture can not only strengthen our community but also boost our local economy by attracting visitors; creating jobs and developing skills; attracting and retaining businesses, revitalizing places; and developing talent. As we emerge from another COVID winter this event will help us mend and rebuild the social fabric of our community. We will use the power of art and culture to celebrate our incredible diversity and facilitate social interaction to foster a greater sense of community connectivity, cultural understanding and compassion while working to reduce loneliness and alleviate depression and anxiety experienced by so many over the past two years of isolation.

The festival will offer a wide range of community programming including a wide range of free events and programs, workshops and educational programs and the two day festival which will be a ticketed event. In our first year we are hoping to directly engage 1,500 individuals and up to 300 artists and volunteers leading up to and over the 9 days of the event. Evidence shows that an individual’s participation in the arts can contribute to greater community cohesion, reduced social exclusion and isolation, and make communities feel safer and stronger.

The event is taking place over the second week of the annual spring break to enhance, take advantage of and build upon our existing annual spring exhibition opening, through the creation of a new shoulder season multiday cultural event designed to serve our community and provide a reason to remain in town and attract additional tourists to our community and region. Over the nine days of the event, the gallery working alongside our community partners will be offering a full complement of educational programs, activities and performances throughout the downtown core of Penticton for individuals and families of all ages, abilities and backgrounds.

While the festival is located in Penticton our audience catchment area covers the entire South Okanagan and the surrounding region hoping to draw audience from Kamloops, Vernon, Kelowna, Osoyoos, Keremeos, Cawston, Headley, Oliver, OK Falls, Summerland, Peachland, West Kelowna and everywhere in between.

The gallery and its community partners already service a much larger population base than that of the City of Penticton and we hope to leverage our existing audiences to support this project while also attracting and engaging a whole new audience base looking for a meaningful, inspired and creative shared experience. We will use our existing community networks, local and regional print, tv and radio, social media, word or mouth and any other ways we are able.